As more and more people use the Internet for shopping, browsing and research, it has never been a better time to improve on your E-commerce website in order to maximise sales. What causes a shopper to abandon their shopping cart half way through an online order?
The following are a few things that can cause a shopper to abandon their shopping cart and change their minds.
Here is the list...
The following are a few things that can cause a shopper to abandon their shopping cart and change their minds.
Here is the list...
No security certificate - When shopping online, the most important thing about the website for a potential customer is that it is safe and secure. Potential customers want to feel confident enough to buy from a website. So, imagine that you have browsed the site and you are about to proceed to the payment step when you see that there is no security on the website and your credit card details could be stolen online. This is another deal breaker. Most people, including myself will not proceed with the transaction at this stage.
No search function - A number of times I have been on websites to buy something and I find that the website looks appealing enough but where is the search box? It is nowhere to be found. The absence of a search box makes it almost impossible to find what you are looking for and as a result a potential customer could abandon the website for another.
Too complicated and confusing to use - Online shoppers vary in their Computer and Internet literacy skills. So, if a customer comes across an interesting website and wants to buy something, it is so important that the website is easy to use. For a potential customer, the ease of use of a website is important. If the website is too complicated to use and there are too many steps to reach before the checkout stage, it is safe to say that your prospective customer will more than likely abandon their shopping cart. Your potential customer has just been lost to a competitor.
No contact details - When shopping online, customers want to be able to make contact in case problems arise. A good e-commerce website will have a number of ways in which the customer can contact them in the form of telephone numbers, email addresses, and physical address. This builds trust between the online retailer and the customer.
Therefore the absence of any form of contact information on a shopping website can raise major red flags for a potential customer.
No returns policy - Customers like to know that if there is a problem with their purchase or their goods are faulty or not working, that they can return their item for an exchange or get a refund. An e-commerce website that does not state clearly their return policy, runs the risk of losing potential custom.
Postage and Packaging charges are unclear - Straight away, customers should be able to calculate easily how much they will be paying for delivery of their items. Many customers consider the postage and packaging costs along with the cost of their items and use this to decide whether or not they are able to afford to buy the item. Excessively high and unrealistic postage and packaging costs can cause an e-commerce website to lose custom.
Lack of variety in postage/delivery services - All types of customers shop online, some shop because of convenience, some shop for gifts such as birthday presents, some may be house bound, customers have all kinds of reasons for shopping online. Therefore, to make sure that you have a very satisfied customer who is more likely to shop from you, there should be flexibility and choice with your delivery services as some customers are shopping for urgent gifts. Next day delivery services should always be an option as well as fast delivery.
I'm constantly brainstorming, so when I think up more reasons a customer abandons their shopping cart, I'll post them and continue on this topic.
To be continued...
Related External Links
Eight tips for safe online shopping
No contact details - When shopping online, customers want to be able to make contact in case problems arise. A good e-commerce website will have a number of ways in which the customer can contact them in the form of telephone numbers, email addresses, and physical address. This builds trust between the online retailer and the customer.
Therefore the absence of any form of contact information on a shopping website can raise major red flags for a potential customer.
No returns policy - Customers like to know that if there is a problem with their purchase or their goods are faulty or not working, that they can return their item for an exchange or get a refund. An e-commerce website that does not state clearly their return policy, runs the risk of losing potential custom.
Postage and Packaging charges are unclear - Straight away, customers should be able to calculate easily how much they will be paying for delivery of their items. Many customers consider the postage and packaging costs along with the cost of their items and use this to decide whether or not they are able to afford to buy the item. Excessively high and unrealistic postage and packaging costs can cause an e-commerce website to lose custom.
Lack of variety in postage/delivery services - All types of customers shop online, some shop because of convenience, some shop for gifts such as birthday presents, some may be house bound, customers have all kinds of reasons for shopping online. Therefore, to make sure that you have a very satisfied customer who is more likely to shop from you, there should be flexibility and choice with your delivery services as some customers are shopping for urgent gifts. Next day delivery services should always be an option as well as fast delivery.
I'm constantly brainstorming, so when I think up more reasons a customer abandons their shopping cart, I'll post them and continue on this topic.
To be continued...
Related External Links
Eight tips for safe online shopping
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